We want to desegregate beauty, to deviate from gender-specific, age-specific, and trend-driven product development and marketing. Our mission is to create products unbound by gender, age or time; effective formulas that respect the integrity of skin and provide real results. From conception to development, products are often lead by marketing; commercial trends, rather than the health and integrity of skin, shape formulation. We are bombarded with 'buzz' ingredients, decorative product names and claims that often promise too much. Skincare should simply be the harmony of purpose and formula: meaningful products, with potent, efficacious ingredients that truly benefit skin.
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