"Finally, it’s here! Launch day!
I am so excited to share this with all of you.
Firstly, I’d like to apologise for our online presence (or lack of) since November, including the website being unavailable for our customers to access. I am deeply sorry to anyone who needed to replenish a product in that time but hasn’t been able to. We had hoped for a smooth, immediate transition from ALKIMI to Deviant - but there were some (many) speed bumps along the road. Of course, 3 months is not nearly enough time to redesign a brand from scratch, so the transition we hoped for was not really viable.
For those that are unaware, In June of last year, we were faced with some trademarking issues and were given 3 months to cease all use of the ALKIMI name. At the time, it was heartbreaking news. Really hearbreaking. However, I do believe in taking things in your stride; taking strength from the circumstances and to somehow turn it into a positive experience. So, I took this as an opportunity to refine my vision, improve customer experience and hone in on the brands beliefs system.
Although the brand name, product names and brand aesthetic has changed - rest assured the formulas are the same!
So here we are! I am so excited to introduce to you: Deviant.
Thank you so much for your support and your patience over the past few months. I am eternally grateful." - Natalie.